Hi, I am Mercy, a Digital Innovator

― My background

I’m a Digital Innovator with a passion for all things tech, specializing in digital marketing, website design, app development, and social media management. My journey in the digital space has been fueled by a drive to create impactful solutions that blend technology with creativity.

Throughout my career, I’ve had the opportunity to work on diverse projects, from building intuitive digital platforms to crafting strategies that elevate brands and nongovernmental organizations, and drive business growth. My dedication to innovation and problem-solving has led me to achieve significant milestones, including founding Cyberneted and co-founding The Course Masters, where I’ve translated ideas into thriving digital ventures.

I’m always eager to explore new technologies, push boundaries, and help others harness the power of the digital world to achieve their goals.

― Technical Skills

• Website Design & Development (HTML, CSS, JavaScript, WordPress, etc.)

• App Development (iOS & Android, UI/UX Design, Prototyping)

• Tech Solutions & Automation

• SEO & SEM (Search Engine Optimization & Search Engine Marketing)

• Data Analytics & Reporting

― Digital Marketing Skills

• Social Media Management & Strategy

• Content Creation & Marketing

• Email Marketing Campaigns

• Brand Development & Positioning

• Performance Marketing

― BusineSs& strategic Skills

• Project Management

• Business Development & Growth Strategy

• Client Relationship Management

• Entrepreneurship & Leadership

— Soft skills

• Creative Problem Solving

• Strategic Thinking

• Adaptability

• Team Collaboration & Leadership

• Effective Communication

― Work experience
― Education
IU University

Bachelor’s degree, Business and IT / 2019- 2023

― Courses
Business Management (Short Course)

E-learning College / 2020

Founder & Owner — Cyberneted

May 2020 – Present

• Founded and scaled Cyberneted, a dynamic tech company specializing in website design, app development, digital marketing, and social media management.

• Led a team of developers and marketers to deliver innovative, client-centered solutions that drive business growth and digital transformation.

• Secured a multimillion-naira partnership with Lyndraka Integrated Services to launch Cyberneted’s LLC in the United States, supporting the global expansion of The Course Masters online learning platform.

• Developed and executed comprehensive digital strategies, optimizing SEO, PPC campaigns, and social media management to increase client engagement and ROI.

• Managed social media campaigns across platforms (Instagram, LinkedIn, Twitter, Facebook), increasing brand visibility, audience growth, and engagement rates.

• Oversaw content creation, scheduling, and performance analytics, leveraging data insights to improve campaign outcomes.

• Successfully managed projects from ideation to launch, ensuring high-quality deliverables within deadlines and budgets.

• Fostered strong client relationships, translating business needs into technical solutions that exceeded expectations.

Co-Owner — The Course Masters

October 2023 – Present

• Co-founded The Course Masters, an upcoming educational platform designed to empower entrepreneurs and professionals through expert-led online courses.

• Played a key role in securing strategic partnerships, including the Lyndraka Integrated Services deal, providing crucial funding and support for international growth.

• Spearheaded the digital marketing strategy, brand development, and content creation to position the platform for a successful launch.

• Developed social media strategies to build pre-launch awareness and foster a strong online community.

• Oversaw the development of a user-friendly website, integrating seamless UX/UI design to enhance the learning experience.

• Collaborated with industry experts to curate high-value courses tailored to meet market demands.

Business Development & Partnerships Consultant — Global Investment Link Ltd

2021 – 2024

• Successfully secured high-value government contracts, significantly expanding the company’s operational capacity in the transportation sector.

• Negotiated a strategic partnership with the Nigeria Railway Corporation, enabling the company to manage porter services across all railway stations on the Abuja-Kaduna line.

• Facilitated a contract with the Nigerian Ports Authority, granting the company oversight of shuttle services at Onne Port, Port Harcourt.

• Organized and coordinated high-profile business events, stakeholder meetings, and partnership activations to strengthen industry relationships.

• Strengthened business relationships with key stakeholders, ensuring long-term contract sustainability and growth.

Project Funding Consultant — Meric Afric Garments

2023

• Secured critical funding from the Niger Delta Development Commission (NDDC) to support youth training and empowerment initiatives.

• Played a pivotal role in driving the project’s mission to equip young individuals with garment production skills, fostering economic independence and job creation.

• Planned and executed youth empowerment workshops, managing event logistics, participant coordination, and resource allocation.

• Managed stakeholder engagement, ensuring alignment with project goals and sustainable impact in the community.

Web & App Developer, Tech & Digital Marketing Specialist — Freelance/Consultancy

2020 – Present

• Delivered over 100 successful projects for diverse clients, specializing in website and app development, digital marketing, and tech consulting.

• Designed and optimized websites and mobile applications, ensuring responsive design, fast load times, and SEO best practices.

• Developed data-driven digital marketing strategies, including social media management, content creation, and performance analytics to boost client engagement.

• Managed social media accounts for multiple clients, increasing follower growth, improving engagement rates, and driving brand visibility.

• Consulted with businesses on leveraging technology to improve operational efficiency, enhance user experiences, and drive revenue growth.

• Provided event marketing support, including digital promotion strategies, content planning, and audience engagement for online and offline events.

Diploma in Risk Management - Level 4

Organisation of Certified Risk Managers / 2021

― JEREMY WATSON

We've worked on many projects together with Mercy and she's a true asset to any team. She's a team player, but think on her feet and never settles for a no. Her ambition and passion for what she does is uncanny, and it's been a pleasure to see her progress and grow more confident in her professional role over time. I thoroughly recommend her for any leadership or project management roles.

Mercy taught me everything I know about project management. As an intern, she never treated me differently from other team members – instead, she whole-heartedly embraced my ideas and input. She helped me to think about the bigger picture and implement strategy into my everyday work, but also showed me how to bring people together and unite them for a single goal.

― LIANNE HAYES

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